Viral infographics. Characterized by their incredible length, their use of some vector graphics illustration software, and a clear wish to explain all sorts of seemingly(?) banal phenomena in visual pictograms, they have become a fixed feature in the current online experience.
Despite the surge in popularity, still “meritocracy exists”. As a result, some visualization experts claim graphic design to be the main culprit, while graphic designers propose to call these “infoposters” instead of “infographics”. One thing is sure: the future if infographics is bright, and they will not go away.
This infographics phenomenon is intriguing. Visualization blogs in particular have no chance to escape them, even when they do not post them (well, except of subtly critiquing them a bit). For instance, while I kept ignoring them, the frequency of the posting requests kept increasing, and a few even asked what the “payment options” were. Being paid to publish a clumsy infographic?
Clearly, infographics will be becoming the new, (huge-format size) ad creatives of the future: not as a “paid post”, but “… as an inclusion that warrants some form of payment” (now you figure out the difference).
So after all that, heres my take on it. Been thinking about this style a lot lately and I’ve finally taken the bit out of the pie! Kinda a work in progress but lets see where I end up once I have a reason to make one.